WRITERS WANTED! (click-me)

Feature Article:

Search Engines for the Complete Newbie
Okay, you've got your website on the Internet. Now what? Just because it's there doesn't mean anyone is going to see it. To get your site seen, you need to get it listed in the Search Engines. A Search Engine is the first place someone on the...
...Read More


Why Articles Are Not The Route To High Search Engine Rankings

eprosecrets.com       Navigation

Copyright 2004 Priya Shah

If you have any interest in getting high search engine rankings for your website (and who doesn't) you've probably been sold the idea that writing and publishing your own articles will do it for you.

Here's why that's not entirely true.

Imagine the following scenario...

You write an article around a keyword or keyphrase you want to rank well for.

You submit that article to all the article submission sites and directories and ezines you can find.

Your article gets published in hundreds of places.

You now have hundreds of links pointing back to your main site...

But your own site never shows up in the top ten results for that particular keyword or keyphrase.

Instead you find that there are lots of other sites carrying your article that rank better than yours.

You've completely missed out on an excellent opportunity to get high rankings for your keyword or keyphrase.

Even worse... you just handed your precious keyword-rich content on a platter to possible competitors who happened to publish your article on their website, and may have lost some of your most targeted visitors and sales to them.

So where did you go wrong?

Your mistake lay in using your precious article - the keyword-rich content you toiled for hours to write - for entirely the wrong purpose.

You failed to use the power of the medium of article publishing to give your site an unbeatable advantage over others.

Here's how to use your articles the right way to boost your search engine rankings.

1. Publish Unique Content On Your Website

When you make an article available for reprint, the article, by virtue of it being published on hundreds of other sites, now no longer qualifies as unique content.

In the eyes of search engines, those pages with higher Pagerank (and hence greater importance) than yours will now rank better than you for the keywords your article is optimized for.

Instead of making your article the main course, use it as an appetizer to direct search engines and readers to a UNIQUE, keyword-rich, well-optimized report or white paper on your website, and you'll see dramatically different results.

2. Use Your Article As Spider Bait

Think of your articles as simply the conduit that leads search engines to your website.

Publishing your articles all over the web is like leaving scraps for a puppy (a.k.a. the search engines) that follows them all the way back to the kennel (a.k.a. your website) where it can feast on the main course - your UNIQUE content.

3. Use Keyword-Rich Anchor Text In Your Resource Box

Use your main keyword or keyphrase in the anchor text of the article resource box that contains a link pointing back to your unique content.

This will create hundreds of keyword-rich links pointing back to the well-optimized report on your website, and give your pages a powerful edge over other websites.

Often this factor alone is sufficient to take your website to the top of the search results, especially with search engines like Google and MSN.

The guidelines here include only a few of the steps you need to take to get high rankings for the keywords of your choice.

To learn how to use your articles and unique content to get an edge over your competitors and secure long-term, top rankings for your website, check out the search engine optimization ebook, Number One In Your Niche.


About the Author

Priya Shah is the author of Number One In Your Niche http://www.NumberOneInYourNiche.com and edits the newsletter Be a Whiz at eBiz! http://ebizwhiz-publishing.com


More Reading:

Tens Ways To Better Search Engine Rankings

New revolution on Search Engines

Understanding the Top Search Engines

Why Visitors From Search Engines Dont Buy And What You Can Do About It

Search Engine Optimization and Submission Facts



The Meta Search Engines A Web Searchers Best Friends

Search Engine Submissions Made Easy Part II



Additional Reading

Search Engine Optimization Tip: Don't buy anything before you learn more!
Thinking about purchasing that premium SEO software that will hyper-optimize a website in under 2 minutes and 2 seconds? Ask the following question first: What do I know about SEO? If the answer is "nothing", then don't buy it. Marketers are...
...Read More

Search Engine Optimization for RSS Feeds
Tips for Helping Your RSS Feed Perform! In some ways RSS is very similar to HTML, the language commonly used to create websites. Just as with HTML, webmasters using traditional search engine optimization tactics when creating an RSS feed will find...
...Read More



Internet Search for: search_engine_marketing, content, website, article, search

[an error occurred while processing this directive]


Copyright    eprosecrets.com