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Feature Article:

Search Engine Ranking: The Real Truth
There are perhaps more myths and urban legends about how to get your website ranked well on the search engines than any other subject on the Internet. In this article, I'm going to tell you how you can tell the fact from the fiction. After reading...
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Starting with Search Engines

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Starting with Search Engines

Search engines are what makes the web useable. When you want to find
information about something you go to your favourite search engine and type in a
few words (keywords) and you get a list of Web sites to choose from.

You read the short description of the Web sites on the list, and click, off
you go to look at that Website. If the search engine has done its job correctly
you find what you are looking for. If not you go back try a few other sites on
the list or do another search using different keywords.

Notice something very important - People don't search for a particular
website - They search for a product or information to solve their current

When making you own Website you need to bear this process in mind. You make
your website to solve a particular problem and you make it so the search engines
recognise that it solves that problem.

Search Engine Optimisation (SEO)

A whole industry has grown up around search engines. A quick search on Google
for SEO gives over 15million results. These companies all offer to get your
Website to rank high in the search engines (see website ranking) .
They will optimise
your site for this engine and then for that engine, these keywords etc etc

Its not surprising that anyone making their first Website feels a little
overwhelmed when it comes to submitting their website to the scrutiny of the
search engines.

After reading some of the Search engine articles which talk about offsite and
onsite optimisation, keyword stuffing doorway pages, white hat and black hat.
You either give up completely or just hand over the money to the experts.

Getting your Site Ready for the Search Engines

Getting your site ready for the search engines is actually a very simply two
step process:

  • First you have to give the search engines what they want color=#ff0000>-Good content.
  • Second they give them even more of what they want-
    Even More Good content.

They will, with time, give you what you
want you want- Traffic.

Now in order to do that you don't need to be a search engine
Does all this sound a little too simple? Well, its because it
actually is! Am I saying that SEO is not important? Well no- I'm going to talk a
little more about that later.

What I am saying is that it isn't rocket science and doesn't need years of
practise and study to rank well at any search engine providing you follow a few
basic steps.

The first step is your website content. So lets find out how
your website content affects search engine rankings and how to choose content to rank
well at the search engines


About the Author

Stephen Cope is a freelance trainer and the Webmaster at -
making a website and The Niche Website Guide.


More Reading:

Search Engine Optimization A Complete Idiots Guide

New MSN Search Engine How Good Is It

New Search Engine

Search Engine Optimization Do It Yourself or Hiring Someone

What is Local Search Engine Optimization and Who Are Your Relatives

Search Engine Copywriting Focus on One Topic

Search Engine Ranking getting it right from the start

Search Engine Optimization Tools

Website Promotion 10 Search Engine Optimization Blunders to Avoid

Search Engine Optimization for RSS Feeds


Additional Reading

Twelve Steps to Higher Search Engine Placement
Getting a high ranking in the search engines can mean the difference between success and failure. Here's twelve steps to getting highest possible placements. Recent studies suggest that more than 80% of new visitors to any web site get there as...
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Top 5 Search Engine Optimization Mistakes
There are a lot of ways to promote your website and, unfortunately, a lot of these methods are mistakes. Here is a list of some of the more common mistakes (often referred to as Black Hat SEO) that you should steer well clear of. 1. Bad...
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